PRIVACY POLICY / YOUR PRIVACY RIGHTS
INTRODUCTION
The purpose of this Privacy Policy is to outline the personal information collected by us and the use of such information. This Privacy Policy (“Privacy Policy”) sets out our policy with respect to the way we use and disclose personal information about you (“you”) which is disclosed to us either directly, through our website, or via the Ultimate Adventure Travel mobile application.
In this policy, “Personal Information” means information or opinion about an identified individual, or an individual who is reasonably identifiable.
This policy applies to Ultimate Adventure Travel Pty Ltd ABN: 91 133 215 166 (“ULTIMATE”).
COLLECTION OF PERSONAL INFORMATION
Personal Information collected by ULTIMATE may include information you provide or volunteer when using our website, mobile application, or otherwise engaging with ULTIMATE.
The kinds of Personal Information we collect will depend on the purpose(s) for which we are collecting it. This may include:
- Name
- Age
- Gender
- Nationality
- Email address
- Phone number
- Passport number and expiry date
- Allergy information
- Dietary requirements
- Profile or account-related information
Personal Information will be kept for 5 years, or until the customer reaches their 35th birthday, whichever occurs first, unless a longer retention period is required by law.
If you do not provide certain requested Personal Information, ULTIMATE may not be able to provide access to our website, mobile application, products, or services.
IMAGE AND MEDIA DATA (MOBILE APPLICATION)
The Ultimate Adventure Travel mobile application may process image or media-related data in the following ways:
An image is not mandatory to create a traveller profile.
A profile image may synchronise automatically with the app via the email account used to register (for example, a Google or Apple account profile image).
Users may also choose to upload images or media as part of user-generated content, feedback, reviews, or participation in marketing-related activities.
- Images and media are used solely for purposes such as:
- Displaying traveller profiles
- Enabling app functionality
- Sharing feedback or travel experiences
- Marketing and promotional activities where consent has been provided
- Images are not used for advertising profiling and are not sold to third parties.
Users may request the deletion of their images or media content at any time by contacting ULTIMATE.
USE AND DISCLOSURE OF INFORMATION
We will only use your Personal Information for the purposes for which it was collected and will not disclose it without your consent, except where disclosure is required by law or regulatory requirements.
ULTIMATE collects Personal Information only to the extent necessary to fulfil its business functions and activities, including:
- Delivering products and services requested by you
- Creating and managing traveller profiles
- Confirming identity
- Direct marketing and communication (where consent is provided)
You may opt out of marketing communications at any time using the unsubscribe option provided in communications.
USER GENERATED CONTENT (UGC)
We may process content or information provided by you in relation to your past, current, or future travel experiences with ULTIMATE. This may include:
- Images or videos from trips
- Written feedback or testimonials
- Social media content shared with ULTIMATE
Such content may be used for:
- Website and app content
- Email communications
- Social media marketing
- Trade partner promotions
Where required, consent will be obtained prior to use.
THIRD PARTY SERVICE PROVIDERS
ULTIMATE engages third-party service providers to support business operations. These providers may have access to Personal Information solely for the purpose of delivering services on behalf of ULTIMATE and are contractually required to:
- Use information only for authorised purposes
- Store information securely
- Comply with applicable privacy laws
ULTIMATE may also share Personal Information with partner organisations who may contact you directly regarding their products or services, subject to appropriate privacy safeguards.
SECURITY OF PERSONAL INFORMATION
ULTIMATE takes reasonable steps to protect Personal Information from misuse, loss, unauthorised access, modification, or disclosure.
Personal Information will be destroyed or permanently de-identified when it is no longer required, unless retention is required by law.
ACCURACY OF PERSONAL INFORMATION
We take reasonable steps to ensure Personal Information is accurate, complete, and up to date. You may request corrections at any time by contacting us.
GDPR AND PRIVACY LAW COMPLIANCE
You have the right to access, correct, or request deletion of your Personal Information. Requests can be made by contacting our Privacy Officer.
Email: admin@ultimate.travel
COOKIES
We use cookies for statistical, security, and functionality purposes. Cookie data may include IP address, visit time, pages accessed, and browser type.
You may manage cookie preferences via your browser settings.
ACCESS TO PERSONAL INFORMATION COLLECTED
ULTIMATE does not attempt to identify users’ browsing activities except where required by law or regulatory authorities.
THIRD-PARTY SITES
This Privacy Policy applies only to Personal Information collected by ULTIMATE. We are not responsible for the privacy practices of third-party websites linked from our website or app.
CONTACT INFORMATION
If you have questions, concerns, or complaints regarding this Privacy Policy, please contact:
Privacy Officer
Email: admin@ultimate.travel
WHAT LAWS WE COMPLY WITH
We process Personal Information in accordance with:
- the Australian Privacy Principles contained in the Privacy Act 1988 (Cth), which regulates the collection, use, storage and disclosure of personal information; and
- the General Data Protection Regulation (GDPR) in situations where we process Personal Information involving EU data subjects.
You can find more information about privacy and the protection of Personal Information on the website of the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
Last updated: 26/01/2026
